Horror Legend David Cronenberg Joins Yves Saint Laurent's Spring/Summer 2023 Campaign
The event also included filmmakers Jim Jarmusch, Pedro Almodóvar and Abel Ferrara.
Film meets fashion in Yves Saint Laurent's latest Spring/Summer 2023 campaign "Director's Cut" featuring David Cronenberg, Jim Jarmusch, Pedro Almodovar and Abel Ferrara Waiting for the beloved filmmaker to appear. According to Dazed, the filmmaker was invited to present the fashion label's latest collection in grand style, highlighting the company's range of accessories for spring and summer.
The new campaign by Anthony Vaccarello, Italian fashion designer and current creative director of Saint Laurent, immediately stood out for its distinctive models. Instead of actors and celebrities people are accustomed to seeing in front of the camera, YSL's SS23 ad pays homage to the creativity that has helped shape cinema over the past decade. It's a bold choice that immediately appeals to the brand among those of us who don't usually care about fashion. All the filmmakers in the black and white photos and short film for YSL's SS23 campaign helped us fall in love with the film, glad they're getting some recognition outside of the fan bubble.
Who Are the Filmmakers Featured in YSL’s SS23 Campaign?
After the release of Future Sins last year, Cronenberg was once again in the limelight. The horror film is Cronenberg's first contribution to cinema since 2014's Atlas of the Stars, and his first Original screenplay since eXistenZ in 1999. The Canadian filmmaker virtually defined body horror with classics like The Fly and Videodrome, making him one of the genre's most important voices.
Ferrara was an American filmmaker known for the controversial content of his films and his penchant for gritty urban settings. His best-known films include The King of New York, Bad Lieutenant and The Funeral.
Another well-loved American filmmaker in current activity is Jarmusch, whose Stranger in Paradise is part of the National Film Registry. An independent filmmaker whose work knows no bounds from genre, films such as Coffee and Cigarettes, Broken Flowers and Only Love Never Dies draw from diverse sources and thrill audiences everywhere.
Finally, Almodóvar was a Spanish filmmaker who used melodrama as a powerful tool for dissecting human life and exploring controversial themes and characters. His breakthrough film, "A Woman on the Brink of a Breakdown," was nominated for an Academy Award for Best Foreign Language Film. Years later, "All About My Mother" finally awarded him his first Oscar for Best International Feature Film, and "Talk to Her" awarded him the award Best Original Screenplay Award.
See photos from YSL's Spring/Summer 23 campaign below. You can also watch Jarmusch's "Director's Cut" video.